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BENEFIT

They're Real! Tinted Eyelash Primer 8.5g

£24

£28.24 per 10g

COLOURBrown
Free standard delivery on orders over £60
Interest-free payments available on orders between £30 - £2,000 with PayPal

Product code: T238855E

They’re real’s partner in prime believe it or not, benefit cosmetics is introducing a truly innovative partner in prime for they’re real! Mascara. They're real! Tinted primer takes priming to a whole new level of innovation: it’s a lash primer that tints, defines and primes…beyond belief! This mink-brown tinted lash primer works two ways: worn alone, it tints and defines lashes for a feathery, natural look. Worn as a mascara primer, it dramatically boosts length & separation.

89% said lashes had a natural look 91% said it was soft enough to layer on mascara 6 hours later Plus, they’re real! Mascara 94% said it defined lashes 92% said it boosted length, lift & separation Consumer panel survey on 65 women over 1 week Consumer panel survey on 66 women over 1 week

Product details

More information

How to Use: Gently wiggle wand from base of lashes to tips

Product Size: 8.5 g

Product Texture: Liquid

Ingredients

Aqua (water), glyceryl stearate, butylene glycol, polybutene, c18-36 acid triglyceride, euphorbia cerifera (candelilla) wax, pvp, steareth-21, stearic acid, palmitic acid, vp/eicosene copolymer, nylon-12, copernicia cerifera (carnauba) wax, phenoxyethanol, steareth-2, aminomethyl propanediol, hydroxyethylcellulose, caprylyl glycol, panthenol, algin, acacia senegal gum, serine. [+/-: Ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

About Benefit

Founded in 1976, Benefit Cosmetics is a leading prestige makeup brand in the UK and a top brow brand worldwide known for its fun, instant beauty solutions.

Reviews (97)

4.8

63% Recommended this product

Mentions
31 October 2024Pennyblossom
Verified Purchase

Excellent for a defined but natural look

Easy to apply. Gives a very natural, but defined look to eyelashes. I prefer this to full on mascara for day wear. Removed easily with micellar water.

Helpful?

29 October 2024KBMA71
Verified Purchase

Some of the good stuff!

This is perfect for every day wear without full on mascara. Doesn't clump and gives a natural look.

Helpful?

29 September 2024Sweetwilliams
Verified Purchase

Eyelash Primer

Yes, I recommend this

Love this! I have very pale eyelashes and this gives good definition without looking heavy

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

29 September 2024Yabza
Verified Purchase

Neat product

Yes, I recommend this

Quite a neat little product and especially if you just want a tint without the heavy mascara

Reviewer Ratings

Quality

Good

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Average

18 September 2024Maccer21
Verified Purchase

Great primer

Yes, I recommend this

This is quite a dark brown primer. Goes on smoothly. No clogging. Great for for everyday use. I use instead of mascara for a natural look. No smearing. Lasts all day.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

17 September 2024sus2
Verified Purchase

Mascara

No, I don't recommend this

Not too heavy but not that different to normal mascara

Reviewer Ratings

Quality

Average

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Average

15 September 2024Angel1234
Verified Purchase

Highly recommended

I have recently learned that this primer is going to be discontinued and I struggled finding it so I was very happy to find M&S selling it. Please carry as long as you can Marks as it’s a really good primer and can be used with or without mascara.

Helpful?

12 August 2024bellapooh01
Verified Purchase

I'll buy this again for sure

Yes, I recommend this

I hadn't tried this product before but will definitely continue to use it. It goes on more like a mascara but very light and smooth no clumps or fibres. I ordered brown and it definitely gives good coverage and length.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

03 August 2024Hatshepsutii
Verified Purchase

Ordinary mascara

No, I don't recommend this

I don't wear a lot of makeup and wanted something that wasn't too obvious. Tinted but not black sounded good and something light that could be used on its own or under mascara. Unfortunately. when applied this just looks like ordinary black mascara.

Reviewer Ratings

Quality

Average

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Average

04 May 2024KW

Please don't ever stop making this!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I have been wearing this tinted primer for years. Perfect for no makeups days to give lashes a bit of color. When using full makeup it's a great primer for keeping mascara in place. No flaking , clumping or irritation and comes off easily when washing my face. Highly recommend!

Helpful?

22 April 2024Dog days
Verified Purchase

D

Im using this as a mascara. I like to look as natural as possible

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

22 April 2024Jojo

Love love love

Originally posted on benefitcosmetics.com

Yes, I recommend this

Love the low key mascara day giving the lashes a break... I love this mascara

Helpful?

08 April 2024Me123
Verified Purchase

They’re real… and they’re really great!

Yes, I recommend this

Very happy to finally have found a mascara that looks good in one coat, or more. Fabulous natural colour, especially as I have very blonde lashes. The thick black mascaras do not work for me, but this mascara is in a natural brown shade and lashes coat without being glumpy. Easy to remove with some micellar water.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

30 March 2024Flurry

Best product EVER for !ashes!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I use this on both "no" makeup days as well as full makeup days. I am early 60s and my lashes have become so transparent in color, that on no makeup days, I look pretty weird. So if I plan on going anywhere, I sweep this a few times on my lashes & it proves that I actually still have lashes. I tried professionally dying my lashes & it barely took on random lashes plus stung my eyes very badly. This was the solution! There is ZERO clumping with this & my lashes look so natural! Stays on all day, yet comes off easier than mascara. On full makeup days, I use this as a primer which really helps thicken my lashes for the mascara to really pop (I use another brand of cheap mascara and this seems to compliment every brand). I will be a lifetime user of this primer!

Helpful?

10 March 2024Tammy24
Verified Purchase

More like mascara?

My lashes are very fine, and this product managed to get a decent coat on them without clumping. It didn't smudge, but for contact lens wearers it did drop a couple of fibres into my eye. However, it seems more like mascara to me, but with a thin, plastic applicator which has a slightly star-shaped section at the tip.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

02 March 2024Lorie

Mascara Primer is my best MASCARA!

Originally posted on benefitcosmetics.com

Yes, I recommend this

Thanks for making this, I hope other women will know that it is a dark brown mascara. It's wonderful for those of us who look best in something brown rather than black! It goes on easily and wears well.

Helpful?

26 February 2024T

My go to

Originally posted on benefitcosmetics.com

Yes, I recommend this

I have brown hair and love the brown primer for a natural look! Many compliments

Helpful?

15 February 2024Valentina M Ferencz
Verified Purchase

Mascara

This is my second time buying Tinted eyelash primer, my eyelashes look longer and Natural .

Helpful?

07 January 2024OldestOne
Verified Purchase

Benefit Primer

Yes, I recommend this

My lashes used to be full and long, with age they have become less so. I chose Benefit after reading up on the product, and I am impressed with the result, my lashes look fuller.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

28 December 2023light makeup gurly

super natural

Originally posted on benefitcosmetics.com

Yes, I recommend this

i already have really long lashes, and i don't wear a lot of makeup so this on its own looks really natural and light. it isn't heavy, and the brown tint looks really nice. definitely would recommend for people who wear minimal makeup.

Helpful?

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